Yesterday, July 27th, 2019, American skincare brand, Kiehl’s. Since 1851, hosted their 10th Anniversary of LifeRide for amfAR benefiting HIV/AIDS research with a celebration at Westfield Century City’s Cabana. Prior to the party, Kiehl’s LifeRiders embarked on a two hour motorcycle ride from North Malibu Canyon to the event.
Notable talent in attendance to support the cause included guests such as Serayah, Ajiona Alexus, Peter Facinelli with girlfriend Lily Anne Harrison and daughter Fiona, Jake T. Austin, Kiehl’s LifeRider’s Prince Michael Jackson, Gilles Marini,Ian Bohen, JR Bourne, Kurt Yaeger,Grant Reynolds, Timothy White, Conrad Leach, Scott Niemeyer, Scott Patterson, Milissa Sears, Luke Wessman, Travis Shinn, Tricia Helfer, Katee Sackhoff and Kevin Robert Frost (amfAR CEO),
Attendees enjoyed airbrush tattoo stations, customized bandanas, refreshments and cocktails, live DJ and musical performances, interactive photo booth, and checked out Kiehl’s latest products under the sun at the Cabana patio at Westfield Century City in Los Angeles.
Each year at LifeRide, Kiehl’s celebrity riders take to the streets to meet and educate the public and raise funds for amfAR’s work. At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and have raised over $2 million, funding ten cure-related research projects.
Kiehl’s also invited everyone to share a selfie of a heart made from your hands and tag @Kiehls + @amfAR with #LifeRide10. With this pledge, Kiehl’s will donate $10 for every Instagram Post and Tweet, up to $100,000.00 and every like @Kiehls Heart Instagram Post on 7/27 to amfAR to help fund a cure for HIV/AIDS.
Through #LifeRide10, Kiehl’s plays an important part of amfAR’s Countdown to a Cure for AIDS which is a $100 million research initiative aimed at developing the scientific basis for a cure by the end of 2020! Over the past 10 years, Kiehl’s has raised over $2 million dollars for amfAR to fund HIV/Aids research @Kiehls @amfAR #LifeRide10 #KiehlsxAmfar
In conjunction with the event, Kiehl’s will be offering all customers a celebratory 20% off purchases from 7/26-29 at Kiehl’s U.S. stores and at Kiehls.com.